Bruce Wilkinson was the billionaire CEO of the software company, Wilkinson Empires.
Bruce is a middle-aged Caucasian male, with dark gray hair.
His outfit consists of a long black coat, a light violet shirt, grey pants, and black boots.
While his first appears calm and professional, he is worried about where his money was going. He was even considering asking wounded snowboarders to compete in his contest.
What's New, Scooby-Doo?
As Scooby and the gang approached the resort where the snowboarding competition was held, Bruce was brought to the location via helicopter to meet the press. He was asked about how Chris Klug was injured under mysterious circumstances. The billionaire stated how the other snowboarders could be willing to do anything to receive the million dollar reward he had promised to the winner of the contest.
His stress about his financial problems began to surface after Avalanche Anderson was found injured. When the gang came to discuss their plan to capture the Snow Creature, he told them to leave him alone. He said that he had enough problems due to his sponsors pulling out the games. He doesn't see how Fred's plan would benefit his own needs, but is willing to go along with it if it made the gang get off his back.
Velma later does an Internet search on Bruce. There she discovers that he is selling large parts of his empire to pay off his creditors. Bruce was seen again passing through the kitchen with Chris Klug and Avalanche Anderson, trying to convince them to compete for the sake of the sponsors.
In the end, when Shaggy won the snowboarding contest, it turns out that Bruce no longer had the million dollars to reward him. He now shovels snow under the supervision of Theodore, the trial manager.
Bruce: Nancy, I'm sure with a million dollars at stake, the other competitors will be hungry for victory.
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