Mr. Freebish is a department-store owner.
He has white hair and wears glasses.
He was worried about his business.
Scooby-Doo (Archie Comics)
He hired Fylon the balloon master to attack the Freebish Department Store parade with a fire-breathing dragon balloon. He wanted an excuse to stop sponsoring a parade he could no longer afford. The gang suggested he go into partnership with his business rival, Mr. Bleen. Together they would make the department store a success and keep the parade going, too.