Rich Gurman is a skateboarder, a would-be competitor in the Grind Games.
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While he was demonstrating his skill at a pre-game party he was snatched by the San Franpsycho at the top of a jump, leading the announcer to say Gurman had gotten "big air", until he realized something was wrong. It is unknown what happened to Gurman. (The San Franpsycho)